A.O. Smith Email Marketing Specialist in Austin, Texas

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Date: May 11, 2018

Location: Austin, TX, US, 78701

Company: A. O. Smith Corporation

Company / Location Information

Aquasana, a division of A. O. Smith Corporation, is the leading direct-to-consumer manufacturer of premium performance home water filtration products - a $1.8BB industry (US market.) We believe clean water and a healthy environment are the most important components to healthy living and overall well-being. Our sole focus is providing best-in-class water filtration products, so every home can enjoy great-tasting, healthy water.

What makes this opportunity great?

  • Our division has experienced double-digit growth for the last several years.

  • This is an exciting opportunity to manage the day-to-day execution of Aquasana’s email marketing strategies.

  • Parent company A. O. Smith strives to be a global leader in water technology, employing over 16,000 in North America, Asia & Europe.

Primary Function

Aquasana is seeking an experienced Email Marketing Specialist . The incumbent will work closely with a dynamic team of graphic designers, web developers, and marketing managers to brief and develop new email campaigns, as well as optimize existing email campaigns to improve customer engagement as well as email revenue. We are always open to new ways of creating content to educate the world on the importance of clean, filtered water, and we would love to hear your ideas!


  • Creating and sending all promotional and transactional email campaigns, both batch campaigns as well as managing automated workflows.

  • Collaborate with creative teams to determine promotional campaign imagery, conceptual branding as well as copy and graphics. Build detailed briefs outlining goals, objectives, promotional details, merchandising, and content for creative team. Review, edit, and critique, and approve creative work.

  • Own email marketing calendar, creative briefing, testing plans, and prioritization.

  • Launch regular A/B tests and multivariant tests for acquisition and retention campaigns, landing pages, as well as monitor and optimize tests for opens, clicks, conversions, opt-outs, and average order value.

  • Continually improve all marketing campaigns: test and analyze workflow; build smart segmentations; automate email if applicable; initiate lead generation, lead nurturing, and lead scoring efforts; and identifies tactics for improvement.

  • Utilize full email marketing platform capabilities and applications including browse recovery, cart recovery, product recommendations, and coupon manager.

  • Coordinate content and copy with content marketing manager for email newsletters, landing pages, and supporting product content.

  • Support our direct sales team in Fort Worth by assisting in email marketing campaigns that educate and promote our products to their lead pipeline, including lead nurture campaigns, weekend specials, and transactional messaging.

  • Work cross-functionally with senior digital marketing manager, content and social media manager, graphic designers, web development, and other teams as needed.

  • Stay current with best practices and industry standards related to email – ensure spam compliance CAN-SPAM, inbox placement, ISP algorithm changes, user preferences, and segmentations, and data privacy regulations. Ensure brand guidelines for all email templates. Ensure that email functionality works across all browsers and devices.

  • Other duties may be assigned as needed.


  • Bachelor's degree in Marketing, Advertising, Communications or related field preferred; will consider candidates with strong industry experience in lieu of a degree.

  • Bronto, Marketo, HubSpot, Eloqua, Responsys or other CRM/Marketing Automation System.

  • Understanding of digital marketing strategies and the customer journey.

  • Understanding of marketing operations, specifically building requirements for list segmentation, workflows and triggered emails.

  • Highly analytical and able to derive meaning & results from data.

  • Excellent written and verbal communications skills with an eye for design.

  • Basic to intermediate HTML and CSS knowledge.

  • Ability to work cross-functionally to push projects and initiatives forward.

  • Solid organizational and time management skills.

  • Detail oriented, organized and a good team player.

Years of Experience

Minimum of 3 years of related work experience or training

We Offer

  • Employee discounts on water filtration products are included along with a casual dress code. This role is in our dog-friendly Austin, Texas office (near Pease Park).

  • Competitive base salary, bonus plan and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

Nearest Major Market: Austin